Ablr, a pioneering BNPL platform, empowers users to easily acquire items for personal growth with flexible payments and minimal fees, ensuring affordability. It's set to redefine purchasing decisions in the personal development and financial inclusivity sector, making essential goods more accessible.
Problem
Analyzing data from their existing offerings, it was evident that the average time users spent completing payments, whether registered or not, was excessively long.
In the Buy Now, Pay Later (BNPL) sector, it’s imperative to streamline transactions to prevent customers from second-guessing their spending decisions, particularly when dealing with high-value items. This insight was crucial for the business, which primarily partnered with brands offering premium products but was witnessing subdued sales volumes. To enhance sales for both the brands and the BNPL platform, simplifying and accelerating the payment process emerged as a critical strategy, aiming to remove barriers and foster a smoother, more appealing shopping experience.
My Role
My role was to bring innovation reimagine and redesign the overall payment process of the BNPL platform to be more effective, efficient and compete with big clients such as Klarna, Affirm.
My design enhancements focused on minimizing user hesitancy by making payment flow feel more intuitive and less daunting, especially for high-value purchases. This dedicated effort fastened sales through overall user experience enhancement.
Older Version
The earlier version of the app had a complicated signup process that caused 40% of users to give up, mainly because it was too difficult. The payment process was also confusing, making users frustrated. They had to go through 2-3 pages just to see payment terms and schedules, which should have been easy.
Asking for a higher credit limit was also a hassle. This complexity led to more people abandoning their shopping carts and discouraged them from finishing their purchases, as they started to second-guess their buying choices amid the confusion.
The agile way. LEAN UX.
UX Stratergy
We had several days of stakeholders meetings discussing the issues we were facing, and in one of those, I suggested focusing on finding areas for innovation and working directly with real-life users to test them.
This led us to adopt Lean UX, aimed at increasing efficiency and getting actionable insights more quickly. We started focusing on the development process through iterative design and user feedback to better align our solutions with user needs.
UX Planning and Phases
Review the data of the product at hand
Desk Research - Artcles about fintech
Competitor Analysis - Very Crucial
User Interviews(facilitated by the client)
User Personas
IA
User Flows
Important Links
Competitor Analysis
User interview Questions
Keep in Mind these are real users which the company reached out to and gave them some incentive for taking a remote interview with them. These people are either real customers or have interacted with the app for sure.
User Personna
Initial Wireframes
User Testing
Initial design wire-frames prototypes were made and conducted tests with real users to validate our solutions. This hands-on approach allowed us to gather direct feedback, ensuring our designs effectively addressed user needs and enhanced their experience, leading to refined, user-validated product improvements.
Revised Wireframes
Design System
UI Design
Initial design wire-frames prototypes were made and conducted tests with real users to validate our solutions. This hands-on approach allowed us to gather direct feedback, ensuring our designs effectively addressed user needs and enhanced their experience, leading to refined, user-validated product improvements.
More UI Screens
