Unitronic stands as a global SaaS leader in performance tuning softwares and hardware for vehicles like Audi and Lamborghini, which enhances their performance using ECU/TCU upgrades worldwide. Their commitment to quality and performance revolutionizes driving experiences across the globe.
Services
Client
Year
Website
The Problem
We identified three major problems:
- Initial Complexity: The original dashboard has been bearing witness to its complex nature by cramping everything into the same interface. It confused users and detracted from their productivity in an incline way too steep for new users.
- User Frustration: User feedback indicated failure in navigating the dashboard.
Critical duties were buried under a series of menus, and the one-size-fits-all methodology did not satisfy the various desires of its individuality.
- Technological Limitations: It was built on establishment legacies that limit flexibility and scalability, yet further compound usability.
In this case study we will focus on:
- Dealer Side DDMS
-Warehouse Staff Panel
My Role
My role was to redesign the complex DDMS of the SaaS-based organisation. Turn confusion to clarity by creating new, intuitive user flows for major workflows to simplify the system's usability while ensuring its robust functionality and familiarity.
My Responsibilities:
- User Research: Conduct in-depth analysis to understand the pain points and needs of the diverse user base.
- Design Simplification: Redesign the dashboard to enhance usability, focusing on intuitive navigation and interaction.
- Prototyping and Testing: Develop prototypes for user testing, gather feedback, and refine the design based on insights.
- Implementation Oversight: Work closely with the development team to ensure accurate translation of design into functionality.
Current DDMS Functionalities
Fail Fast, Fail Early.
LEAN UX.
UX Stratergy
Mutually deciding with the stale holders we moved ahead with the Lean UX strategy to rapidly transition into the testing phase, prioritizing user feedback and acceptance.
This approach facilitates quick iterations, allowing us to evaluate familiarity and usability directly with users. Lean UX is instrumental in this context, as it emphasizes early and continuous user engagement, making it possible to iteratively refine the design based on real feedback, ensuring the product meets user needs while maintaining a familiar experience.
Desk Research
- Best Practices in Dashboard Design: Explore guidelines for intuitive dashboards, emphasizing clear visuals, minimalism, and effective data presentation.
This approach facilitates quick iterations, allowing us to evaluate familiarity and usability directly with users. Lean UX is instrumental in this context, as it emphasizes early and continuous user engagement, making it possible to iteratively refine the design based on real feedback, ensuring the product meets user needs while maintaining a familiar experience.
User Interview Snippets
The stakeholders were all associated with Unitronic as a dealer, employee or warehouse staff. The interview focused on understanding what are there day-to-day challenges with the DDMS as well as their expectations for a newer platform.
Jobs To Be Done
Empathy Map
User Persona
Research Conclusion
Key Take Aways
- Demand for Simplification: Users universally seek a more intuitive and streamlined interface to reduce complexity and enhance efficiency in daily tasks.
- Enhanced Search and Navigation: There’s a significant need for improved search functionality and better-organized navigation to quickly access tools and features.
- Importance of Familiarity: Maintaining elements of familiarity within the system is crucial for user acceptance, particularly for long-term users resistant to change.
- Actionable Feedback Implementation: Users appreciate responsiveness to their feedback, emphasizing the importance of implementing requested features and improvements to meet their evolving needs.
Strategic Segregation
It become clear that we will have to create multiple dashboards/systems for stakeholders with multiple views/access controls and some redesigned from scratch up.
Information Architecture (Dealer View DDMS)
Wire-frames(Dealer and Warehouse Staff)
User Testing and It's Impact
After the intial wireframes for 2 major flows on the dealer side of view were completed and displayed to a stakeholder's meeting. It become pretty evident that-
Change was required, but it wasn't required at the same time.
Meaning, that while they were open to having new UI and faster processes and straightforwards work flows. After 8-10 years using the same software daily, doing all the tasks on auto mode with the sub-conscious , they were afraid of the unfamiliarity with the newer flows (even if efficient) and the learning curve with the new portal. This meant that we have to find out a way to:
Modify existing flows into better ones and keep a sense of familiarity. As even the developers didn't seem to create or change the way their API structure is made.
Viusal Design Stratergy
In creating the UI designs, I embraced the delicate balance between innovation and familiarity. After revealing initial wireframes to stakeholders, it became clear that while they desired efficiency and simplicity, the comfort of the known was paramount.
Drawing from years of user habits and feedback, I refined the wireframes, integrating intuitive navigation and familiar visual cues into the new designs. This approach maintained the essence of the original system while introducing streamlined workflows, ensuring a seamless transition for users. Through iterative testing and collaboration with developers, I navigated the constraints of existing API and backend structures for Data Tables, User Controls etc., crafting a UI that honors the past yet propels the dealer experience into the future.
Design System Overview
UI Designs - Dealer Side DDMS
UI Designs - Warehouse Staff Panel
